Privacy Policy

Website: https://mercurylondon.co
Company: Mercury London (operating in the Netherlands, selling to the UK & EU)
Contact email: support@mercurylondon.co

1. Introduction

Mercury London (“we”, “us”, “our”) values your privacy and is committed to protecting your personal information.
This Privacy Policy describes how we collect, use, disclose, and protect your data when you visit or make a purchase on https://mercurylondon.co.

We comply with:

• The General Data Protection Regulation (EU GDPR),

• The UK General Data Protection Regulation (UK GDPR),

• And other applicable privacy laws (including CCPA for US visitors).

By using our website, you consent to this Privacy Policy.

2. Information We Collect

We collect both personal and non-personal information to process orders, improve services, and run advertising campaigns.

a) Information You Provide

When you make a purchase or interact with us, we may collect:

• Name and surname

• Email address

• Shipping and billing address

• Phone number

• Payment details (processed securely via Shopify Payments, Stripe, or PayPal)

• Any messages you send to us (e.g. via contact form or email)

b) Automatically Collected Data

When you browse our store, we automatically collect:

• IP address and browser information

• Device type and operating system

• Pages visited, duration, and referrer

• Cookie identifiers and tracking pixels (Google Ads, Analytics, Meta Pixel, etc.)

This helps us understand visitor behavior and improve your shopping experience.

3. How We Use Your Data

We use your information to:

• Process and ship orders

• Provide customer support and updates

• Improve our website and services

• Run and measure marketing campaigns (e.g. Google Ads, Meta Ads, TikTok)

• Prevent fraud and comply with legal obligations

• Communicate offers or news (only if you opt in)

4. Legal Basis for Processing (EU & UK GDPR)

We process your data lawfully under these bases:

• Contractual necessity – to fulfill your order

• Consent – for email marketing, cookies, or analytics

• Legal obligation – for tax and accounting compliance

• Legitimate interests – for improving our business and user experience

5. Cookies and Tracking

Our website uses cookies and similar technologies for:

• Site functionality and security

• Analytics and performance measurement

• Personalized advertising (remarketing)

You can manage or disable cookies in your browser settings.
For EU and UK users, a cookie consent banner allows you to choose your preferences before cookies are set.

6. Sharing Your Data

We share limited information with trusted third-party partners who assist in running our business:

All partners follow GDPR/UK GDPR and secure data standards.

7. Data Transfers (UK ⇄ EU ⇄ US)

Because we sell to both EU and UK customers and use international providers (Shopify, Google, Meta), your data may be transferred outside your country.
All transfers follow:

• EU Standard Contractual Clauses (SCCs) for non-EU destinations;

• UK International Data Transfer Addendum (for UK customers).

This ensures equivalent data protection regardless of where processing occurs.

8. Data Retention

We retain your data only as long as necessary for:

• Order fulfillment and accounting (typically 5–7 years, per EU/UK law);

• Marketing communications (until consent is withdrawn).

When no longer required, we securely delete or anonymize your information.

9. Your Rights (EU & UK Residents)

You have the right to:

• Access and receive a copy of your data

• Correct inaccurate information

• Request deletion of personal data (“Right to be Forgotten”)

• Restrict or object to processing

• Withdraw consent (e.g. unsubscribe from marketing)

• Lodge a complaint with your national Data Protection Authority

📧 To exercise your rights, email support@mercurylondon.co.

For UK residents, complaints can also be filed with the Information Commissioner’s Office (ICO) at https://ico.org.uk.
For EU residents, you can contact your local authority under the European Data Protection Board (EDPB).

10. Security

We take all reasonable measures to protect your personal data, including:

• HTTPS encryption (SSL)

• Secure Shopify infrastructure

• PCI-compliant payment processing

• Access control and data minimization

We never store your payment card details directly.

11. Children’s Privacy

Our website is not intended for minors under the age of 16.
We do not knowingly collect or process children’s personal data.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect legal or operational updates.
Revisions will appear on this page with a new Effective Date.

13. Contact Us

For any privacy-related inquiries, please contact:

Mercury London
Amsterdam, Netherlands
📧 support@mercurylondon.co